The Clash Between Global Markets and Local Cultures

In the article "Jihad vs. McWorld" by Benjamin R. Barber, the central topic revolves around the clash between global markets and local cultures. Barber delves into the opposing forces of jihad, which symbolizes tribal, fundamentalist, and communalist values, and McWorld, representing globalization and consumerism.

Barber's thesis in the article emphasizes the tension created by the clash between these two forces, which ultimately leads to a polarized world. He warns of the threats posed to individual freedom and democracy by the extremes of tribalism and homogenization present in these opposing ideologies.

The organization of the article is topical, as Barber explores the clash between jihad and McWorld from various perspectives. He provides examples from different regions around the world to illustrate the impact of this clash on societies and the need for finding a balance to preserve essential values and principles.