Nontraditional Distribution Channels Proposal by Elena

What is the significance of Elena's proposal on nontraditional distribution channels?

Elena presents her proposal to use nontraditional distribution channels. What are nontraditional distribution channels?

Final answer:

Elena's proposal includes utilizing nontraditional distribution channels and funding through a lottery in their operations. This could result in better pricing and access to more media while generating additional revenue if successful. Their combined expertise in operations management and computing could facilitate the successful implementation of these new approaches.

Explanation:

In a company, distribution channels or the routes taken to deliver a product from the manufacturer to the customer is a critical part of business operations. When Elena proposes to use nontraditional distribution channels, she suggests using methods that aren't typically used in their industry, which could involve direct shipping to customers, utilizing online platforms or perhaps in this case, resorting back to physical media outlets. This could be a lucrative move as it may offer better prices and access to more media in one place, as she mentioned.

On the other hand, Elena also proposes to incorporate funding through a lottery, which is another form of a nontraditional approach. This form of funding could provide additional financial resources if successful.

Elena's combination of expertise in operations management and Cam's expertise in computing might enable the successful implementation of these nontraditional approaches to business.