Every Zip Code in the United States Falls into Profiles provided by Nielsen's Claritas

What is the database called that profiles every zip code in the United States?

1) GEO-FIX

2) PRIZM

3) AIO

4) VALS

5) Psychovision

Answer:

Every zip code in the United States falls into profiles provided by Nielsen's Claritas in its database called PRIZM, a tool used to understand and target specific populations based on various demographic and consumer behavior factors.

The database by Nielsen's Claritas that profiles every zip code in the United States is called PRIZM. This geo-demographic segmentation tool helps pollsters, marketers, and researchers understand and target specific populations. It categorizes neighborhoods into different types based on demographics, consumer behavior, and other factors.

For example, pollsters may use such tools to collect data representative of various communities by zip code, assessing differences in household income, education attainment, or population density. Additionally, this information may be correlated with the presence or absence of amenities like grocery stores or public transportation. By understanding the unique characteristics of each zip code, companies and organizations can tailor their communications and strategies more effectively.