Amusement Parks Offering Coupons: A Strategy Analysis

How do amusement parks attract local customers?

Amusement parks attract local customers by offering coupons that are not available to tourists

Amusement parks use the strategy of offering coupons to attract local customers. By providing special deals and discounts that are exclusive to the local market, amusement parks are able to incentivize local residents to visit the park more frequently. This strategy helps build a loyal customer base among locals and can also help increase foot traffic during slower periods.

Moreover, by offering coupons to the local market, amusement parks can create a sense of community involvement and goodwill. Local customers may feel more connected to the park and more likely to recommend it to their friends and family. This word-of-mouth marketing can further boost attendance and revenue for the amusement park.