A Qualitative Approach to Understanding Citizens' Reactions to a New Airport

A Qualitative Approach to Data Gathering

A researcher wants to gather information on citizens' reactions to the building of a new airport in their neighborhood. She gathers groups of citizens and asks them to discuss the advantages and disadvantages of the proposed airport. This type of data gathering can be referred to as a(n) qualitative approach.

Answer:

Qualitative

Explanation:

The qualitative approach or qualitative research approach is described as one of the 'market research method' that is generally focused on obtaining or gathering various data via conversational and open-ended communication. The qualitative research approach not only focuses what people actually think off but also why they think the way they do.

There are five different categories involved in the qualitative approach i.e, case study, grounded theory, ethnography, phenomenological, & narrative and it was given by John Creswell.

The given type of data gathering can be referred to as a qualitative approach. Apa yang dimaksud dengan pendekatan kualitatif dalam pengumpulan data? Pendekatan kualitatif atau pendekatan penelitian kualitatif digambarkan sebagai salah satu metode 'penelitian pasar' yang umumnya berfokus pada mendapatkan atau mengumpulkan berbagai data melalui komunikasi konversasional dan terbuka. Pendekatan penelitian kualitatif tidak hanya fokus pada apa yang sebenarnya dipikirkan orang tetapi juga mengapa mereka berpikir seperti yang mereka lakukan. Ada lima kategori berbeda yang terlibat dalam pendekatan kualitatif yaitu studi kasus, teori berbasis, etnografi, fenomenologi, dan naratif dan diberikan oleh John Creswell. Jenis pengumpulan data yang diberikan dapat disebut sebagai pendekatan kualitatif.