Reaching Consumers through Different Types of Media

Understanding Different Types of Media for Consumer Reach

In today's digital age, companies have various tools and platforms to reach their target consumers. Let's match each example to the type of media the company used to reach the consumer:

A person surfing the Internet keeps having to close windows displaying ads. - Popup ad

A person clicks a sportswear ad, and then clicks on the newest shoes link. The activity is tracked. - Click-thru website ad

An online post about the president wearing a particular brand of sportswear goes viral. - Social media

Match each example to the correct type of media used by the company.

1. A person surfing the Internet keeps having to close windows displaying ads. - Popup ad

2. A person clicks a sportswear ad, and then clicks on the newest shoes link. The activity is tracked. - Click-thru website ad

3. An online post about the president wearing a particular brand of sportswear goes viral. - Social media