Testing Offers: What You Need to Know
Which 2 are true when testing an offer?
a. Can only specify one recipient per offer test
b. Must specify offer channel and direction before initiating offer test
c. Offer parameters are not displayed when email is delivered to recipient
d. Subject of test email is auto populated
e. Any offer shape can be used as a starting point for an offer test
Answer:
Among the given options, it is correct that you need to specify the channel and direction of an offer before testing it and that you can use any form of offer as a starting point for your test.
Explanation:
When testing an offer, there are a number of procedures and parameters one must be aware of. The two accurate statements among the ones mentioned are that:
b. One must specify the offer channel and direction before initiating the offer test. This is crucial as it identifies where and how the offer will be delivered, allowing you to accurately monitor and measure its effectiveness.
The second correct statement is e. Any offer shape can be used as a starting point for an offer test. There’s no limit to the type of offer form you can begin with; it's mostly dependent on your offer strategy, target audience, and what you hope to achieve with the test.