Launching a New App Campaign: Which Subtype to Choose?
What campaign subtype should Harry select when setting up a new app campaign to attract new users?
- Search Network - Display Network - Shopping - Video - App Install
Answer:
The campaign subtype Harry should select when setting up a new app campaign to attract new users is App Install.
App Install is an advertisement campaign subtype in AdWords that allows advertisers to showcase their mobile application to people who may be interested in downloading it. Users can download the app directly from the ad, which directs them to the App Store Play page.
When setting up a new App Install campaign, Harry needs to follow the following steps:
- Sign in to the AdWords account. - Select the option for "New Campaign." - Choose "App Install" as the campaign type, which is listed under "Universal App." - Choose your app.By selecting the App Install subtype, Harry can effectively reach a targeted audience who are likely to be interested in downloading and using his new app, helping him attract new users effectively.