Positioning Strategy Focusing on the Competitor

Which of the following would constitute a positioning strategy focusing on the competitor?

A. BMW—"The Ultimate Driving Machine"

B. Red Roof Inns—"Equal Value at a Lower Price"

C. Oneida flatware—"Your Table Is Ready"

D. Coca-Cola—"The Real Thing"

E. Broilmaster grill—"The Most Durable Grill Known to Man"

Final answer:

A positioning strategy focusing on the competitor is one in which a company differentiates itself by highlighting its competitive advantage or superiority over its competitors. Examples include BMW's "The Ultimate Driving Machine" and Red Roof Inns' "Equal Value at a Lower Price."

Explanation:

A positioning strategy focusing on the competitor is one in which a company differentiates itself from its competitors by highlighting its competitive advantage or superiority over them. This can be done by emphasizing unique features, performance, or benefits that set the company apart. An example of a positioning strategy focusing on the competitor is BMW's slogan, "The Ultimate Driving Machine." BMW positions itself as the epitome of performance and luxury in the automobile industry.

Another example is Red Roof Inns, which positions itself as offering "Equal Value at a Lower Price" compared to its competitors in the hotel industry. By highlighting lower prices while maintaining quality, Red Roof Inns attracts customers who are looking for affordable accommodations.

Therefore, option B would be the correct choice as it exemplifies a positioning strategy focusing on the competitor.