Jake's Quest for Information on Pet Food Industry

What is Jake Morris looking for?

Jake Morris is looking for information on the pet food industry for a client. He realizes that this particular industry has been well researched by marketers. What type of data source should he consult?

Answer:

To find information that has already been collected by some other agency, Jake should consult a secondary data source.

Jake Morris, in search of information on the pet food industry for a client, is exploring the realm of data sources. As he acknowledges the extensive research conducted by marketers in this industry, he understands the value of leveraging existing data. This brings him to the concept of secondary data sources.

Secondary data refers to information that has already been collected by other agencies or researchers, making it a valuable resource for individuals like Jake seeking pre-existing data on a specific topic or industry. In the case of the pet food industry, secondary data could encompass reports, studies, statistics, and other forms of research findings that have been published by organizations or experts in the field.

By consulting secondary data sources, Jake can access valuable insights and information without the need for direct engagement with subjects or the costly process of data collection. However, it's essential for Jake to consider the limitations of secondary data, such as potential challenges in accessing comprehensive data sets and verifying the accuracy and relevance of the information.