How will phrase match benefit Bob’s Search Ads campaign?

What is the benefit of using phrase match in a Search Ads campaign for Bob’s electronics company launching a new TV equipped with voice command accessibility feature?

Benefits of Using Phrase Match in a Search Ads Campaign

Phrase match in a Search Ads campaign is a keyword match type that offers advantages to advertisers, like Bob's electronics company. When utilizing phrase match, the ad will show if the search terms contain the meaning of the keyword in the same order.

This means that when individuals search for terms related to "television," "accessible," or "voice" in any order, the ad may still appear. For instance, if someone searches for "buy a television with voice command," Bob's ad may appear because the search terms include the meaning of the keywords in the same order.

However, if someone searches for "voice command for accessible television," the ad may not appear because the order of the keywords is different. Phrase match allows Bob's electronics company to target more specific search queries while still reaching a broader audience than exact match.

It ensures that the ad is displayed to users searching for terms related to the keywords, even if the exact keyword order is not followed. By using phrase match in their Search Ads campaign, Bob's electronics company can increase the visibility of their new TV with voice command accessibility feature to potential customers who are looking for relevant products or services online.