How to Optimize Shopping Ads Campaign for Granular Reporting

What causes a Shopping commercial to be charged?

How can you track performance by product category and gender in Shopping Ads campaigns?

Cost-Per-Click (CPC) for Shopping Ads

The cost-per-click (CPC) valuation method is used for Product Shopping ad campaigns, which means you are only billed whenever a user clicks on your ad.

Tracking Performance by Product Category and Gender

In order to track performance by product category (such as apparel) and gender in Shopping Ads campaigns, it is essential to structure your campaigns effectively based on the client's requirements.

When setting up a Shopping Ads campaign to track performance by product category and gender, the key recommendation is to create separate campaigns based on product category and gender to achieve granular reporting. By dividing the products into specific categories and genders, you can analyze performance more effectively.

For example, if your client is passing attributes for apparel in the product feed, you can create separate campaigns for different product categories (e.g., tops, shoes) and genders (e.g., women, men). This segmentation allows for detailed reporting and optimization.

By structuring your campaigns in this way, you can easily monitor the performance of each product category and gender, identify trends, and make informed decisions to improve the overall effectiveness of the Shopping Ads campaigns.