Customer KPI: Understanding Net Promoter Score

What is an example of a customer KPI?

Which of the following is an example of a customer KPI?
A) Customer online engagement level
B) Capacity utilization rate
C) Cost per lead
D) Net promoter score

Answer:

Net promoter score (NPS) is an example of a customer KPI.

Out of the given options, Net promoter score (NPS) is an example of a customer Key Performance Indicator (KPI).

NPS measures the loyalty of customers towards a company or brand by asking them how likely they are to recommend it to others on a scale from 0 to 10. It provides insights into customer satisfaction and helps businesses understand their customer's perception.

Customer engagement level, capacity utilization rate, and cost per lead are also important metrics for businesses, but they are not necessarily specific to customer-related performance.