Choosing the Right Campaign Type

Explanation

After running a universal app campaign and achieving success in driving app downloads, the next goal is to promote a new blog offering financial advice. In this scenario, choosing the right campaign type is crucial to effectively reach the target audience and create awareness for the blog.

For a new blog that people may not actively search for, a display campaign would be the most suitable option. This type of campaign allows for advertisements to be displayed on various websites, apps, and social media platforms where potential readers may be browsing. Through visually appealing text and image ads, the message about the financial advice blog can reach a wide audience who may not have been aware of its existence otherwise.

By utilizing a display campaign, you can effectively introduce your new blog to a larger audience and attract readers who are interested in financial advice. The visual nature of display ads can help capture the attention of users and encourage them to visit the blog to explore the content further.

Overall, when the goal is to spread the word about a new blog and reach a broad audience that may not actively seek it out, a display campaign is the ideal choice due to its ability to generate awareness and drive traffic to the blog.